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Phrase · Updated October 2026

Kawaii (かわいい): meaning beyond "cute"

かわいい

かわいい · kawaii

Kawaii covers more than "cute": someone can be sweet, charming or even endearingly pathetic. You can use it for people and animals, or for things such as clothes and mascots.

Word by word

かわいいかわいいcute, lovable (an i-adjective, also written 可愛い)

Similar-looking words

Despite the resemblance, かわいそう (kawaisou) has a different meaning: "poor thing" or "pitiful". かわいがる (kawaigaru) means "to dote on" or "to be fond of". And かわいくない can mean "you’re no fun" or "bratty", as well as "not cute".

Who says it in anime?

The word comes up constantly in slice-of-life shows. Adults often gush over kids, pets or friends; other characters insist they’re not cute.

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Hear it in real scenes

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Series where it comes up early

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